Serena Cheng

Responsible for architecting solutions and driving them through to completion, Serena draws from over a decade of experience in engineering and architecture work, focusing particularly on complex, high-volume, low-latency, enterprise-wide systems. Her previous work spans a variety of industries including financial services, retail, telecommunications, transportation, and gaming.

At SVDS, she has led architecture advisory, agile data science, and agile data engineering projects. Most recently, she has led an effort that built an enterprise-wide distributed data platform for a large retailer that enables use cases across the business, from customer recommendations for loyalty, to meeting regulatory requirements for the bank division. For another global client, she led multiple data science teams driving insights on how products, trends, labels, seasons, release cycles, and other features affect the behavior of customers both online and in stores.

Prior to joining SVDS, Serena was a Senior Manager at Accenture, managing large technical projects with on- and off-shore teams against tight timelines.

Past Events


  • Data Lakes in the Real World: Ask Us Anything


    Modern data architectures look radically different as we move towards a new idea of data platforms. During this “ask us anything” webinar we will discuss our experiences building new data architectures and take your questions.